2. British Airways
The British Airways logo was designed by Negus & Negus in 1973, when British European Airways merged with BOAC. (Note the missing dot above the i.) BA unveiled the current logo in 1997 to promote a new image that is worldwide and less stuffy.
The canon logo was originally designed in 1933. The simpler version of the company's identity was introduced in 1956.
4. Discovery Channel
The first logo was designed in 1985, with multiple and various updates, leading to the latest version which was released in 2009.
The original logo was released in the early 1960's with only four updates since. The most recent version was designed in 2003.
6. Mozilla Firefox
The original, phoenix logo was designed in 2002. It was later changed to the firefox around 2004. Retaining the "fire" elements, the current logo was designed in 2009.
7. General Electric
The simple script logo was first designed in 1892, with the circle around the initials added in 1900. Very few changes were made along the way. The blue tint was added in 2004.
Since inception, IBM has gone through significant identity shifts. Not only updating the logo but also changing the name multiple times. This original logo was designed in 1889 and represents International Time Recording Company (ITRC). International Business Machines as we know it today was introduced in 1924, leading to the current logo — designed in 1972.
In the beginning, Kodak was a single print advertisement with "The Kodak Company" strung across the top in a simple serif font. The company created this first logo in 1907. Kodak adopted its most recent logo in 2006.
Lay's first logo was designed in 1965. The brand then went three-dimensional with its current logo in 2007.
The first LEGO logo was designed in 1935 and, 26 iterations later, the brand seems to have settled on the simple block style logo that has been used since 1998.
Mazda's simple logo first debuted in 1934. The company then played with using a more abstract design of the "M" from 1936 - 1975, and again in 1991. Today's version was first released in 1997.
McDonald's used to be a barbecue? Well, only from 1940 - 1948. It quickly discovered its true passion was for hamburgers. From 1948 forward the company tried various versions of the iconic arches, coming up with today's "I'm lovin' it" in 2003.
Microsoft's first (incredibly ugly) logo was introduced in 1975. This latest version has been in place since 2011.
Back in 1889, the Japanese playing card company used this original logo which is three separate words: nin, ten, do. In 1967, the company began developing small electronic toys and took on the identity of Nintendo. The most recent logo was introduced in 2006.
Nissan's first logo was created in 1983 when Datsun adopted a new name. There have been few changes leading up to this most recent version, designed in 2002.
17. RCA Records
The original logo — featuring Nipper the dog — was first introduced in the early 1900's, and later redesigned in 1919 to the simple three letter stamp. Though there have not been many changes since, the current logo was introduced in 1988. Nipper, by the way, is now owned by GE.
The first shell was drawn in 1900. The company later fashioned the colorful, upright shell to create a more recognizable brand. The revision stuck, and with few alterations, the logo as it is today was released in 1999.
The first Xerox logo was designed in 1948. Later, the company dropped the Haloid Company label during a redesign by corporate identity experts Lippincott, which resulted in the 2008 version still used today.
The logo was first designed in 1976 by Ronald Wayne. The border around the image reads: "Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone." The sleek logo everyone recognizes today was introduced in 2003.
21. Procter & Gamble
22. Pizza Hut
Pizza Hut commenced operations in 1958. Its first logo was its former mascot, Pete, holding the words Pizza and Hut.
23. Coca Cola
Coca-Cola was invented by John S. Pemberton in 1886. In 1887, the familiar Spencerian script was first used. Compared to today's version, the script varied depending on its application, the word Trademark also commonly appeared in the bottom of the first 'C swirl'. It was also used for Holiday 2008 in old-fashioned bottles. A simplified design, created with Turner Duckworth, was introduced in 2007. In 2009 the United States of America removed the 'Classic' wordmark from beneath the main script logo because it was no longer needed to distinguish it from the former 'New Coke'.
Prior to the 1950s, Dole didn't have a designed logo on their labels. Instead, the cans sported the word "Dole" written with red all-capital letters in a sans-serif typeface. Its first logo was designed by Gianninoto Associates in 1957. Landor Associates created a new logo for Dole in the mid-80s. The aim of the rebrand was to broaden Dole from being just a pineapple brand to a whole range of natural products, including fruits, vegetables and juices.
Google's first logo was used during the developing stage at Stanford University in 1998.
On January 5, 2011, Starbucks presented a new logo which omitted the ring with the words "Starbucks Coffee". The siren in a circle is now the entire logo and is colored green.