Paul & Joe

A state of mind: fashion, yet not a victim, friendly, spontaneously elegant, happy.

At Paul & Joe, there are no barriers. Freedom of choice, desires and family spirit prevail. The clientele of the main line can pick and choose from the little sister’s clothes, the Sister clients can go for a more sophisticated piece from the main line. All mixes are possible with shoes and accessories to boot.

Just like how Paul & Joe Sister is a more casual proposition, more playful too, and more affordable than its main line, MH Design crafted a fresh and joyous website that balances playful minimalist touches and fashion with punch while integrating with the existing brand.

Paul & Joe USA

Fashion & Beauty,

eCommerce, Shopify, Website Design,

Launch Project