Creative branding is utilized by companies of all sizes.
Contrary to what you may think, this is not exclusive only for multi-million dollar companies. Even small private businesses can benefit from the right kind of branding.
If you’ve been wanting to upgrade your business, then this might be the perfect time for you to consider re-branding your company.
Here’s what you need to know…
What is branding?
When you hear the term branding, it is easy to associate it with company logos. However, this is actually more than just your logo, or any one thing. Branding tells your consumers who you are and what your company stands for. This is a collective image of your company, which is made up of elements like the logo, tagline, color scheme, mission, vision, etc.
Where to start?
Remember that branding is not about visual aspects but more about the character of your company or business.
So, the first thing you need to figure out is your company’s personality.
Once you have discovered this, branding will be easier.
Here are some questions to ask yourself, when you are trying to establish your brand:
- Who are you?
- Does your company have contributions to society?
- Why should people care about your brand?
We also ask our clients questions to help them evaluate their brand’s character.
These are some of our common questions:
- If you can compare your brand to a suit or clothing item, what would it be?
- What kind of musician would your brand be?
- What kind of car would your brand be?
These questions help us determine what path to take when it comes to your branding image.
To reasons why is branding important
- Unites your image
- Creates perception of trust
- Improves recognition
- Instant expectation
- Allows for a following
- Supports marketing efforts
- Generates new revenue and growth
- Brings value to your business
- Extend your reach beyond digital
- Provides clarity and focus
- Connect to customers emotionally
- Provides motivation and direction to employees
- Protection from competition
How to create a unique brand that stands out?
There is no one formula to creating a great brand. Branding strategies would differ depending on several factors like industry, history, company and preference. To get the best results, we also have to ask the question – “What do the consumers need and look for in brands like yours?”
Typically, different businesses in B2B industries try to get ahead of the race by offering same products/services but at a lower cost. Then, there are also others who want to stand and provide more radical strategies. No matter which path you take, the most important thing is to apply consistency, thoughtful leadership, consumer involvement and appealing images in your program. This is a powerful mix of elements that can give your brand the boost it needs to be more successful.
It is also essential to consider the attractiveness of your website to your consumers. These days, overly intense bold graphics and visuals are no longer effective. It is the more modern, simplistic approach that’s preferred. Keep the visuals simple and focus on the brand’s character more.
Creative branding does not stop when you have revamped your site with nicer visuals and graphics. In fact, this is only the beginning. Marketing must be done consistently, in as much platforms as possible – online or in-person, to be most effective.