How to Improve SEO and Search Ranking in 2017

Orange County SEO Search Engine Optimization company

In this day and age of digital revolution, website ranking is considered to be one of the most important elements of marketing strategy.

Your website’s ranking plays a major role in your online presence and this can be the key to the success of your business.

This is key:

If you want to effectively improve your website’s ranking and become more visible on the World Wide Web, pay attention to the important points below.

Here are some essential factors that affect your site’s ranking:

1. The length and quality of your content.

You probably have a good idea that the content of your site is vital to your page’s value.

After all, what is your site for if it does not contain good content?

Quality content needs to be informative and engaging to your audience. It’s not enough to just dump words and images on your page.

Your pages must have original and unique articles or posts that will draw in visitors regularly.

Additionally, the length of your content also determines the credibility of your page. There isn’t really a dead set rule on how many words each content must have.

However, longer posts will make you look more credible to your readers. Of course, the relevance of your content must be on point.

If your posts are full of fluff and fillers, it won’t be of much value even if it’s long.

2. Your page visits.

Another important factor is the overall traffic of your site.

Google algorithms will be able to detect your visitors and take into account which ones are organic and fake.

To increase the traffic and draw in regular visitors, you must have a marketing strategy, which should include email campaigns and social media posts.

Build a strong social media presence and you will be effectively pulling in a large audience to your website. Invest in these digital strategies and reap the benefits in a just a short period of time.

3. The behaviors of your visitors.

The behaviors of visitors that you should closely monitor include – the time spent on your website, different pages visited and bounce rate.

These are all pertinent factors that greatly influence your site ranking. The goal is to create a positive user behavior, which will encourage your readers to go back to your site on a regular basis.

When you have established yourself as a credible page to your audience, they will keep coming back for more content.

The first step to accomplishing a great reputation is to ensure your visitors have a positive and productive experience while browsing on your pages. 

Old SEO Tricks Are No Longer Effective

A few years back, SEO used to be the ultimate strategy to improve ranking. However, Google has since changed their system, making on-page SEO schemes now ineffective.

As search engines have expanded their reading capabilities, SEO-driven content no longer works like it used to.

Here are some old SEO techniques that are now outdated:

  • Creating different pages with overstuffed keywords.
  • Long articles with too many keywords in main body.
  • Titles with keywords.
  • Attaching videos that are unrelated or not relevant to your content.
  • Keyword-focused meta descriptions.

Let’s Wrap This Up

To conclude, there are several tricks that some webmasters do to shortcut their way into having higher page rankings. But, Google also keeps advancing their algorithm to track these down.

Optimizing your website and pages help greatly in the overall progress of your brand but focusing on building relevant and original content is still the most powerful strategy.

Inbound marketing strategies that incorporate social platforms also effectively push users to viewing your site. And when you have pulled in readers via all channels, your valuable content will be put to good use, turning simple clicks into positive user experience.

These honest and organic strategies will not just improve your page ranking but also keep your pages and contents on top of search rankings.

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