Newsletters are one of the most effective ways to help a business advance their marketing. This is why most online businesses today make use of newsletters to keep their customers engaged and informed.
A well-designed newsletter will help your brand standout among competitors and develop authority in your field. Your customers can be updated with your new products and offerings, which can help increase revenue.
Just like any other marketing tool, newsletters also have measurable metrics to help you determine the progress of your campaign. These usually include the number of subscribers, the open rate and click-through rate.
Shopify sites will benefit greatly from newsletter campaigns. If you’ve been searching for tools to help you market your e-commerce business, check out these newsletter apps:
Omnisend is an all-in-one marketing email solution that works well with Shopify. Some of its notable features include welcome emails, cart recovery and campaign boosters. It can also create newsletters. Each month, you are allowed 15,000 free emails.
The app is easy to use and is also reliably fast. Users are able to select products that they want to promote and the app will automatically arrange the details and create your newsletter.
One of Privy’s goals is to help your brand grow its email list. Focused on small to mid-sized businesses, the app helps build your list through effective strategies including scroll boxes, exit pop-ups, embed forms, welcome series, autoresponders and abandon cart emails. In turn, you will be able to reduce cart abandonment and encourage repeat sales.
The Privy Always Free plan sends up to 3,000 emails monthly and offers basic features. For more added features, go for the first paid tier, which costs only $24/month.
One of the most trusted service provider in the field, Mailchimp stands out among the competition.
Its free plan allows you to send 12,000 emails per month and this also comes with standard features. The standard paid plan start at only $10 per month and the Pro Marketer is $199 per month. While their premium plan is one of the most expensive offers in the market, it is a complete package that’s ideal for big businesses.
Additionally, Mailchimp also has a pay-as-you-go plan where you can better customize campaigns according to your needs. The wide range of options makes this app a great choice to add on your list.
Another great option for you is Klaviyo. This app’s free option is only for those who have 250 subscribers or less. The free plan allows you to test out the product first before you purchase it and you will be able to send up to 500 emails.
The next option costs $50 per month and gives 2,500 subscribers and plans will then increase along with the subscription numbers.
Klaviyo is a great option for mid-level to pro brands. One of its standout features is its Lists & Segments feature – which offers a more precise method of customizing your needs to target your audience more precisely. It is also equipped with advanced analytics that you can use to understand and study your marketing campaigns.
SmartrMail is a trusted tool that offers a comprehensive marketing approach for businesses of all kinds. It is made with several key features that are all designed to boost reach and create repeat customers at your e-commerce store.
Its smart system studies your customers buying patterns and identifies similar products for recommended future purchases. Newsletters are easy to design because of its automated features. All you have to do is select products, descriptions, links, prices, and the app designs a personalized newsletter for you.
Unlike the other options, SmartrMail does not have a free plan but they do offer a free 15-day trial period. Their pricing starts at $29 for the basic and goes up to $1,999 for enterprise plans.
Conclusion
Newsletters are popular marketing tools because they are effective in what they do. These have long been used to elevate businesses to higher standards. Modern technology has also helped improve these programs, making them more relevant in today’s age.
The ultimate marketing app is not only for creating newsletters but should also cover a lot of ground to help you engage your target audience.
It is important that you also have a clear vision of what your brand needs, to be able to make an informed decision on what kind of app you should invest in.
