How to Use PowerPoint Templates to Boost Content Marketing

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Many designers fail to see the full potential of a PowerPoint template. While these are often used for presentations, they actually go far beyond just tools for sales pitches. Templates can also be incorporated in web content and help with your current content marketing strategy. The technology today has allowed for more creative templates, turning the once outdated tool into effective marketing instruments.

Statistics say that content with images get 94% more views than those without any images. Appealing and colorful visuals actually draw in readers to read your content by 80%. With the popularity of graphic design today, it is essential to incorporate modern visuals in your content if you want to remain relevant.

Here’s how you can use PowerPoint templates to enhance your content:

1. Choose a template that fits your brand.

When purchasing a template, it is important to find a design that will match your brand’s look. There are so many options out there, made in a variety of designs, sizes and colors. Templates are constructed to have an overall theme which can be seen in their typography, icons and color palette. Before you commit to buying one, ensure that they match the aesthetics of your brand. You might want to do a quick review of your website and your branding direction so you can make an informed decision.

2. Turn templates into images.

A template remains a template until it is transformed into an image. How do you do that? Simply save a slide as a jpeg image and you can instantly turn it into an image you can use for marketing purposes. Depending on what you need, you can turn this into either a 16×9 or 4×3 image. Once you have done this step, you can incorporate the template image in your website or even in your social media channels.

3. Have fun with the design.

PowerPoint templates these days are designed to be more than just regular slides. They actually have versatile, multi-purpose designs, which is why they work so well in other mediums. A variety of modern designs, with virtually any kind of shape and other design elements are now possible in PowerPoint templates. They are made to be flexible enough to cater to a wide range of industry.

A well-designed template makes content marketing a lot easier. All you have to do is add in a little bit text or photo and the template is good to go. Having a ready-to-use template handy enhances your productivity and in turn, can significantly boost SEO power as well as traffic to your blogs.

Thanks to icons8 for the awesome photo!

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