Choosing a domain name for your business is much more than being clever, it’s about finding a great phrase or using the best one available.
Here’s the deal:
Clever and fun names or phrases can work well for a company’s name or brand identity, but a domain name is something different. Think about how people are going to search for you and how it’s going to reflect your brand or products.
If you have a business with a catchy name, choose a domain name based on your product or service, rather than your company name. Use keywords and content to unify the concepts. If you have a catering service, you might call it “Tacos and Teriyaki,” but you would want to use a more subtle and searchable domain name, such as southorangecountycatering.com or cateringinsoc.com. Link your URL to your company name on your homepage, in your page titles and inside your meta descriptions.
To find a suitable domain name, you’ll want to start by doing some online searches.
Think about how you would search for your company and choose a readily searchable domain name. Keep in mind you’ll typically want to stay within the .com domain sphere and refrain from using hyphens, numbers and misspelling names on purpose.
So, what’s the bottom line?
Make your domain name as easy as possible for people to remember and find you by taking out the guesswork.
Be relevant, short, and easy to spell.
3 Strategies for Finding the Perfect Domain for Your Website
Determine the objective of your website and how you’d like to be found online. From there, choose the best strategy for selecting a domain name.
Here are several basic strategies to help through the process.
1. Pick a Memorable Domain Name
One idea is to choose a domain name that people are not likely to forget.
Using repeating consonants (for example, Coca Cola or PayPal) can do the trick. A number of startups use this method, and in doing so can help spread the word.
2. Use a Keyword in the Domain Name
Alternatively, you might want to match your URL to a search term.
Many top results in a Google have their specific search term directly in their domain name. While this method can work, you should never rely soley on this strategy to establish your brand.
3. Use Your Name as Your Domain Name
WHen selling personal services, the best strategy may be to use your name as your domain name. Your name is your personal brand – and it’s the most common way people can find you, for example Tony Robbins and his domain name tonyrobbins.com
Summarazing the Importance of a Domain Name
While your domain name is very important, it’s only one element that drives traffic to your website.
You’ll want to be sure to establish a mobile-friendly site with unique content, quality graphics and optimized landing pages.
So what’s the bottom line?
When laying out your marketing strategy – which includes your domain name selection — your website will attract curious eyes and result in an upward trend in your business.